The 2023
Blue Cross
Travel Study
Canadians are reducing travel stress this year
We surveyed over 2,000 Canadians and found that travel is top of mind in 2023 after the recent pause.
Most people are looking forward to a vacation this year and as they embrace travel again, travellers are looking for ways to manage risk and enjoy a stress-free trip.
0
%
Want to Take a Vacation
0
%
Experience Travel Stress
0
%
Try to Reduce Stress
Most Canadians have experienced travel-related stress
Top stressors include:
Cost or budget pressure: 42%
Flights cancelled or changed: 33%
Lost or stolen baggage: 32%
Concern of COVID or illness: 32%
Safety and security while away: 30%
Travellers are taking steps to achieve greater peace of mind while on a trip
Bring extra cash Travellers tell us they ensure they have extra cash available to be prepared
Protect their home Most have a neighbour or family member check on their home while away
Buy travel insurance Many Canadians won’t go on vacation without comprehensive travel coverage
Travel insurance helps Canadians travel without worry
58% agree that they would never consider leaving their province without travel insurance
40% are more likely now to purchase travel insurance when planning a trip than in the past
38% of travellers say the top reason for purchasing insurance is so they can travel without worry
We asked: Why do you want to travel and do you buy travel insurance?
“It’s important to de-stress from life, especially now. Travel insurance? Yes, I wouldn’t travel without it.”
Millennial, East Coast
“I need to get away from the cold Canadian winter. I get travel insurance every time I travel since it’s better to be safe than sorry.”
Baby Boomer, Prairies
“I need to travel to find some sunlight; it’s been such a blah winter. For me, travel insurance is a must.”
Gen X, West Coast
Canadians are seeking blue skies and warm weather
Top reasons why Canadians want to travel are:
Good weather: 44%
Making new memories: 36%
Discovering new places: 34%
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