That’s why we’re pleased to share the following sources for marketing claims made throughout this website.
Please call 416.420.9420 for national marketing and media inquiries from 9:00 to 5:00 ET weekdays.
For regional marketing and media contacts, please select the relevant provincial / territorial plan via the links in the footer.
Most Trusted Insurance Brand Offering Health, Travel & Life Coverage
• Leger’s 2025 Brand Reputation Study shows Blue Cross has the highest level of trust amongst top tier providers in Canada offering similar services for the third year in a row (2023, 2024 and 2025). Additionally, Blue Cross is ranked #1 amongst these key metrics measured: quality of products and services, honesty and transparency, social responsibility and innovation.
Most Respected Life Insurance Company
• Awarded for the third year in a row (2022, 2023 and 2024) to Blue Cross Life Insurance Company of Canada for 2024. Canada’s Most Respected Award is conducted by DART I & C and powered by Maru Public Opinion.
Most Trusted / Standout Achievements in Health Benefits
• Canadians make Blue Cross #1 for Individual Health policies. In 2024, over half of all Individual Health policies in Canada are provided by Blue Cross according to the Fraser Group.
• Voted most trusted Individual / Family Health Insurance Provider (Non-employer) Insurance brand by Canadian shoppers based on the 2025 BrandSpark® Canadian Trust Study. This recognition builds on the winning of the 2022 Supplemental Health Insurance brand category in a tie. The BrandSpark Most Trusted Awards (BMTAs) is an annual awards program that recognizes the brands that consumers trust based on thousands of nationally representative consumer votes.
• The Advocis Award for Life & Health Insurer of the Year by the Insurance Business Awards Canada 2022 award of excellence is presented to the outstanding life and health insurance company in Canada in 2021 (Medavie Blue Cross) providing top-tier life and health insurance products to consumers and businesses with an exemplary level of client service.
Most Trusted Travel Insurance Company; Recognized Globally
• Canadians make Blue Cross Travel Coverage #1 for long-term trips (Snowbirds, for instance). That’s more than any other provider according to the Fraser Group in 2024.
• Every year, Reader’s Digest conducts a poll of Canadians to determine the most Trusted Brands™ in Canada. For 2022, Blue Cross Travel Insurance was voted #1 in the category for each of the last 5 years (for 2018-2022, except 2021 with no such questions asked as a result of the pandemic’s travel restrictions).
• Blue Cross covers over 8 million Canadians each year and is a recognized symbol of health care globally as it is an independent part of a trusted global network that includes the American Blue Cross & Blue Shield Association (which covers one-third or over 100 million Americans) and the International Federation of Health Plans.
A Caring, Not-for-Profit Company; In Communities Across Canada
• Blue Cross is Canada’s largest Not-for-Profit health benefits provider and has independent and local Licensees across the country since 1938. With this structure, helping Canadians is our primary goal – not simply making money for shareholders.
• Imagine Canada’s Caring Companies trust mark is Canada’s premier public expression of excellence in community investment and social responsibility. Through the Caring Company Certification, corporations are recognized for investing 1% of their pre-tax profit into the communities where their employees live and work. Congratulations to Alberta Blue Cross and Medavie Blue Cross.
• With over $10 million and thousands of hours of volunteer efforts contributed each year to communities – and the organizations that support them – Blue Cross is proud to be a healthy local partner. For additional information, please visit our Member Plan & Licensee partners for your region.
• Blue Cross is proud to have supported over 30,000 Wishes with Blue Cross Travel Insurance – covering over 130,000 family members – and is celebrating 36 years (since 1989) with Make a Wish® Canada. With this continued, national investment, wish kids have something to look forward to so they can focus less on their next treatment.
One of Canada’s Top Employers
• Leger’s 2025 Brand Reputation Study shows Blue Cross maintains strong levels (tied for 2nd place overall of 11 competitors) amongst similar insurance companies. Specifically, Blue Cross is again #1 for employee working atmosphere, #1 for employee confidence in the future of the organization and with strong corporate alignment with employees’ shared values.
• Canada’s Top 100 Employers project is a national competition to determine which employers lead their industries in offering exceptional workplaces for their employees. In 2025, Alberta Blue Cross, Saskatchewan Blue Cross and Manitoba Blue Cross won for their respective provinces. Blue Cross Canassurance Group won as one of Montreal’s top employers in 2025. In 2019, Medavie Blue Cross was named one of Atlantic Canada’s Top Employers and a national winner in 2022.
• Canada’s Most Admired™ Corporate Cultures national program annually recognizes best-in-class Canadian organizations for having cultures that have helped them enhance performance and sustain a competitive advantage. Medavie Blue Cross is in the Hall of Fame and both Medavie Blue Cross and Alberta Blue Cross are winners in the Broader Public Sector categories for 2021.
• Excellence Canada’s Organizational Excellence Standard provides a strategic umbrella for adaptation and harmonizes various practices into an aligned management system for pursuing organizational goals. This strategic approach helps build and sustain a culture of excellence. Congratulations to Alberta Blue Cross for winning the 2019 Certificate of Merit Recipient for Financial Wellness.
